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Management support is getting the support of your managers for CTR - this could mean your immediate supervisor all the way up to the CEO or director. In order to make your program a success, it will be helpful to ask management for resources and support, including time, money and their enthusiasm.
Why is it important?
Management support is crucial to the success of any CTR program, so don't be afraid to ask management for help.
If management actively demonstrates their commitment to protecting the environment, conserving energy, and contributing to the well being of the community, employees will be much more likely to participate.
Some managers fear different ways of working, such as telework.
Organizations that have executives and managers who carpool, ride the bus, walk or bicycle to work - even on an occasional basis - send a strong, positive message about corporate culture and environmental priorities. Even if they won't participate, having management presence in your program means it is officially sanctioned by your organization.
As your program gets into full swing, Senior Management will require information about the effectiveness of program components before they make subsequent allocations of resources.
How to Sell Your Program to Management
Here are some benefits you can use to help sell your program to management:
Here are some tips to help keep management involved, supportive, and visible to your employees as you implement and manage your CTR program:
Give Management a Choice
If management isn't ready to commit fully to a new element, propose a pilot project instead. Here are some tips for selling a pilot program, such as teleworking or compressed work schedules:
Veronica Jarvis, TDM-CP
Senior Planner
thurstoncommutes@trpc.org
Thurston Regional Planning Council
2411 Chandler Court SW
Olympia, WA 98502
Ph: 360-956-7575
For more information visit the
CTR Contact Page.